Platform-based product family design is recognized as an effective method to satisfy the mass customization which is a current market trend. In order to design platform-based product family successfully, it is the key work to define a good product platform, which is to identify the common modules that will be shared among the product family. In this paper the clustering analysis using dendrogram is proposed to capture the common modules of the platform. The clustering variables regarding both marketing and engineering sides are derived from the view point of top-down product development. A case study of a cordless drill/drive product family is presented to illustrate the feasibility and validity of the overall procedure developed in this research.

1. 서 론
 2. 이론적 배경
  2.1 제품 포트폴리오 계획(Product Portfolio Planning)
  2.2 기능 기반의 제품 모듈화(Function-Based Product Modularization)
  2.3 제품군 아키텍쳐의 다양도 분석(Variety Analysis for Product Family Architecture)
 3. 군집 분석 절차(The Procedure for the Clustering Analysis)
 4. 사례 연구
  4.1 제품 포트폴리오 계획(Product Portfolio Planning)
  4.2 기능 기반의 제품 모듈화(Function-Based Product Modularization)
  4.3 제품군 아키텍쳐의 다양도 분석(Variety Analysis for Product Family Architecture)
  4.4 군집분석(Clustering Analysis)
 5. 결 론
 Acknowledgement
 References

• 유재욱(동아대학교 경영대학 경영학과 조교수) | Jaewook Yoo Corresponding Author