In this paper, we present the theoretical aspects and practical implications in terms of the following: First, the consumption value of the consumer is validated against the effects of the smart phone. Second, the consumption values by brand has its purpose is to verify the differences by navigating to the impact of repurchase. The data was collected in a self-administered survey 210 undergraduate students, using smartphone between september 9th-30th, 2014. A total of 152 questionnaires were collected and used for the data analysis.

• 정순석(한국교통대학교 산업경영공학과) | Soon-Suk Chung
• 김광수(한국교통대학교 산업경영공학과) | Kwang-Soo Kim Corresponding Author