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중국진출 한국기업의 내부역량과 전략 적합성이 성과에 미치는 영향 KCI 등재

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  • URLhttps://db.koreascholar.com/Article/Detail/324833
구독 기관 인증 시 무료 이용이 가능합니다. 6,800원
中國學 (중국학)
대한중국학회 (Korean Association For Chinese Studies)
초록

This study tries to analyze the relationship between the internal competence and the competitive strategy of Korean corporations in China. And it also tries to find out the effects of suitability of the factors on their business performances. For this purpose, it surveyed 270 Korean corporations in China, and the results of the survey are as follows: First, when the effects of the internal competence on competitive strategy are investigated, it is proved that the technical competence and the marketing competence have a meaningful effect on differentiation strategy of Korean corporations in China. And the manufacturing competence has a meaningful effect on their cost leadership strategy. Secondly, in order to accomplish a high management performance, it is important for them to have suitable internal competence and management strategy. When they have high suitability, it has the biggest influence on their business performances. This results show that it is the most important for Korean corporations to establish a suitable competitive strategy for improving their performances, considering their internal competence.

저자
  • 함정식(충북대학교 국제경영학과 박사수료)
  • 조강필(충북대학교 국제경영학과 교수)
  • 고명걸(충북대학교 국제경영학과 박사과정)
  • 조혜진(충북대학교 국제경영학과 박사과정)
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