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BACK IN TIME TO MOVE FORWARD: AN EMPIRICAL STUDY ON LUXURY FASHION VINTAGE DRIVERS

  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/325242
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글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
초록

Starting from the analysis of possible antecedents, the study aims at investigating the luxury fashion vintage purchasing drivers. Luxury fashion vintage market is a specific sub-segment of the vintage sector which is currently the protagonist of an overwhelming trend which is still unexplored and neglected by recent academic research.

저자
  • Camilla Keim(European Master in Business Studies, Italy)
  • Ralf Wagner(University of Kassel, Germany)