This research investigates the power use in self and collective interests of retailers and small apparel suppliers’ relationships. Our findings highlighted that power use of fast fashion retailers in self-interest and collective interest related goals are evident mainly in the areas of capability development, production processes and innovation in asymmetric relationships with Turkish apparel suppliers.

• Cagri Talay(Nottingham Trent University, UK)
• Lynn Oxborrow(Nottingham Trent University, UK)
• Clare Brindley(University of Derby, UK)