THE EFFECT OF LUXURY BRAND ADVERTISING BY STORYSCAPING

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글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

초록

Emotional sharing of brand has a power of connecting brand and consumer brand and consumer by transcending rational reason.

키워드

저자

Min-Sook Park(Catholic University of Pusan , Republic of Koreae)
Jong -Kuk Shin(Pusan National University, Republic of Korea) Corresponding Author
Mi-ri Kim(Pusan National University , Republic of Korea)
Jae-Hun Kim(Pusan National University, Republic of Korea)

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