CONTRIBUTIONS OF OVERSEAS R&D SUBSIDIARIES TO HEADQUARTER INNOVATION PERFORMANCE: THE MODERATING ROLE OF THE EXTERNAL EMBEDDEDNESS AND ABSORPTIVE CAPACITY
글로벌지식마케팅경영학회(Global Alliance of Marketing & Management Associations)
초록
Overseas R&D subsidiaries contribute to the cross -border knowledge sourcing of MNC headquarter by providing tacit and context specific knowledge and reducing the searching cost of the headquarter