Shopping is a sensory experience for consumers, who use cues, such as shelf organization and stock levels to infer the luxury and perceived scarcity of the given product or brand. Therefore, affecting consumer’s perceptions, evaluations and purchase intention. This research holds implications for brand, retail and merchandising managers.

• Ian Phau(Curtin University, Australia)
• Isaac Cheah(Curtin University, Australia)
• Min Teah(Curtin University, Australia)
• Emma Regolini(Curtin University, Australia)
• Siobhan Hatton-Jones(Curtin University, Australia)