Clothing longevity supports sustainability, but the paper questions the implementation of this strategy. The research, based on industry and expert experiences, posits the technical possibility of achieving longer-lasting clothing, but identifies norms of agency and interaction within the global clothing supply chain as factors limiting the business case and processes.

• L. Oxborrow(Nottingham Trent University, UK)
• Helen Goworek(University of Leicester, UK)
• S. Claxton(Nottingham Trent University, UK)
• T. H. Cooper(Nottingham Trent University, UK)
• H. Hill(Nottingham Trent University, UK)
• A. McLaren(Nottingham Trent University, UK)