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EFFECT OF WEBSITE PERFORMANCE EXPECTANCY ON CUSTOMER SATISFACTION: ONLINE FASHION PERFORMANCE

  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/325951
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글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
초록

This study builds on prevalent approaches of extending the applications of importance performance analysis (IPA) tool. Thus, we analyse the influence of Performance expectancy on Customer Satisfaction. The instruments employed were adapted from previous studies and pilot tested with a group of master students to verify clarity of meaning and comprehension. Findings reveal the stronger influence of three factor that emerge from performance expectancy: Usability, Reliability, Information Quality.

저자
  • Marlene Amorim(University of Aveiro, Portugal)
  • Sandra Maria Correia Loureiro(Instituto Universitário de Lisboa (ISCTE-IUL) and Business Research Unit (BRU/UNIDE), Portugal)