SUSTAINABLE MARKETING ACTIVITIES IN TRADITIONAL MARKETS:A fsQCA APPROACH - koreascholar

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SUSTAINABLE MARKETING ACTIVITIES IN TRADITIONAL MARKETS:A fsQCA APPROACH

Jaesuk Jung, Eunju Ko

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/325966

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Global Fashion Management Conference

2017 Global Fashion Management Conference at Vienna (2017.07)
p.487

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

traditional market fsQCA sustainable marketing activity B2B B2C

저자

Jaesuk Jung(Yonsei University, Republic of Korea)
Eunju Ko(Yonsei University, Republic of Korea) Corresponding author

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