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THE EFFECTS OF INDIVIDUAL DIFFERENCES ON THE ACCEPTANCE OF DESIGN INNOVATION BASED ON TECHNOLOGY ACCEPTANCE MODEL

Jaehee Chung, Jinghe Han, Sang Jin Kim, Eunju Ko
  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/325972
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Global Fashion Management Conference
2017 Global Fashion Management Conference at Vienna (2017.07)
p.469
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
perceived design innovation attributestechnology acceptance model (TAM)individual differencesnationalitysmart watch
저자
  • Jaehee Chung(Hongik University, Republic of Korea)
  • Jinghe Han(Yonsei University, Republic of Korea)
  • Sang Jin Kim(Changwon National University, Republic of Korea)
  • Eunju Ko(Yonsei University, Republic of Korea) Corresponding author
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