논문 상세보기
pp.175-189
Even though the red pepper is one of the most important seasoning vegetables in Korea, the volume of usage of domestic red pepper has shrunk due to decrease in consumption. Thus, researchers and government officers need to seek for solutions to extend usage of domestic red pepper of food processing industry which consumes considerable amount of it. The purpose of this paper is to analyze the factors of the usage of domestic red pepper in food processing companies using cross-tabulation analysis and multiple regression model and to find the implications for promoting the usage of domestic red pepper. The results of studies present that specific characteristics of food processing companies affect the usage of domestic red pepper, including size of sales, shape of company, food product processed by company, human organization for purchase of food material, registered trademark, and support of government. This study also suggests that government needs to offer more supporting programs to sauce industry and improve the system of program to promote the usage of domestic red pepper.
