This study analyzed the comparative importance of the selection of a restaurant for solo diners, and suggests a solution for the ideal type of the restaurant that are appealing to solo diners using conjoint analysis techniques. A total of 280 questionnaires were distributed to consumers who had experience dining alone from June 7th, 2017 to June14th, 2017, and 261 were completed (93.21%). As a result, the importance of the attributes of the restaurant was found to be the menu for solo diners (36.92%), price (30.29%), seating for solo diners (20.87%), and serving time of food (11.91%). The ideal combination of selection attributes was found to be having a menu for a solo diner, having a seat for a solo diner, meal service time of less than 10 minutes, and a low price of 2,500won. These results will form a database that contributes to the development of differentiated products and is building marketing strategies that can satisfy the needs of solo diners.

• 김현미(경희대학교 호텔관광대학) | Hyunmi Kim (College of Hotel & Tourism Management, Kyung Hee University)
• 이지현(경희대학교 호텔관광대학) | Jihyeon Lee (College of Hotel & Tourism Management, Kyung Hee University)
• 정라나(경희대학교 호텔관광대학) | Lana Chung (College of Hotel & Tourism Management, Kyung Hee University) Corresponding author