This empirical exploratory study is part of a larger comprehensive study of countertrade in the Asia-Pacific region. A structured interview of 60 South Korean international trading firms during the latter half of 1990 reveals that a positive attitude toward countertrade exists among both countertraders and non-countertraders in South Korea. Further, except for a few statistically significant differences, there is general agreement among both countertraders and non-countertraders as to the differences faced, reasons for not countertrading, and benefits derived from countertrade.

• Heon Deok Yoon
• Aspy P . Palia
• Harry K . Lie