Users of smrtphone based mobile social network games are rapidly increasing. However, there are few researches for smartphone based mobile social network games. In this paper, we conducted a qualitative study in order to understand the continual usage intention of mobile social network game from indepth interview. As a result, passing time, hedonic valuem social value, challenge/competition, perceived enjoyment, and social interaction were found to have positive effects on continuous usage intention of smartphone based mobile social network game. And network quality, difficulties of game, and social interaction were found to have negative effects on continuous usage intention of smartphone based mobile social network game. This study provides practical suggestions for developers of social network game to invigorate the smart-phone based social network game market, such as improved additional investment for simple game interface, easy game rule, additional interactive services.

ABSTRACT
 1. 서론
 2. 관련연구
  2.1 소셜 게임
 3. 연구방법
  3.1 참가자 정보
  3.2 연구 절차
 4. 연구결과
  4.1 지속적 사용의도에 대한 인터뷰 결과
  4.2 중지 의도에 대한 인터뷰 결과
 5. 결론
 참고문헌

• 이치형(Department of Advertising and Public Relations, Pyeongtaek University) | Chi Hyung Lee
• 박성원(Department of Advertising and Public Relations, Pyeongtaek University) | Seongwon Park