The interest and participation of the rural experience is increasing as an alternative for the problems such as the decrease of the agricultural income facing the agriculture and the rural area, the decrease of the population, and the regional stagnation. The rural experience has recently been transformed into a software dimension such as programs and participation activities in the past. In addition, public awareness also positively evaluates agriculture and rural communities as the basis for supporting society and recognition of multiple functions. Furthermore, the intention of the citizen to the earnest village is increasing. The purpose of this study is to analyze the effect of rural experience and customer satisfaction of urban residents on the recognition of return to farm and rural areas. As a result of the analysis, it was found that the characteristics of rural experience had a positive effect on the farming villages by the program, the experience field and the host, and the customer satisfaction had a positive effect on the farming villages. Therefore, it is considered that a systematic approach to the rural experience is needed in the future because the experience of the rural people in the city has a positive effect on the earliest villages.

I. 서 론
 II. 농촌체험과 고객만족, 귀농･귀촌의 고찰
  1. 농촌체험
  2. 고객만족
  3. 귀농･귀촌의 인식
 III. 연구의 설계
  1. 연구모형의 설정
  2. 설문문항의 구성
  3. 자료수집 및 분석방법
 IV. 결과 및 고찰
  1. 조사자의 특성
  2. 타당도와 신뢰성 분석
  3. 변수의 기술적통계와 상관관계 분석
  4. 회귀분석의 결과
 V. 요약 및 결론
 References

• 김중기(전북대학교 생명자원융합학과, Department of Bio Science & Rural Resources, Chonbuk National University) | Kim, Jung-Gi
• 장동헌(전북대학교 농경제유통학부, Division of Agricultural Economics and Food Marketing, Chonbuk National University) | Jang, Dong-Heon Corresponding author