이 연구는 농촌개발에서 휴양이나 관광, 지역개발, 역량교육 등에 있어 참여하고 중심적 역할을 담당하 는 지역리더를 대상으로 리더역량이 조직몰입에 미치는 영향에서 소명의식의 매개효과를 분석하였 다. 조사지역과 대상은 전북특별자치도의 I군에서 농촌지역개발사업에 참여, 추진하고 있는 지역리더 를 대상으로 리더역량, 조직몰입, 소명의식에 관한 설문조사를 실시하였다. 설문조사는 2023년 11월 8일부터 11월 22일까지 진행되었다. 그리고 설문분석은 총 180부 중 173부를 분석하였다. 분석결과 첫 째, 지역리더는 60세 이상이 많았고 학력은 고학력이었으며, 지역내 거주기간은 21년 이상이 61.6%이 었다. 그리고 지역애착의 정도는 66.5%로 높았고 활동지역은 읍/면이 많았다. 둘째, 소명의식은 리더역 량과 조직몰입의 관계에서 부분매개의 역할을 하였다. 분석결과의 주요 시사점은 리더역량은 지역개 발사업의 성공이나 활성화 요인으로 작용하므로 새로운 가치의 창출과 지역주민의 참여를 적극적으 로 유도하는 리더의 변화가 필요하다. 또한 역량강화를 위해서 참여와 토론의 교육, 주민의 자치 향상, 지역 미래의 결정력 향상을 위해 노력해야 한다. 그리고 구성원의 참여와 협조가 중요하므로 지역리더 의 발굴과 인적자원의 육성, 지역내 거버넌스를 구축해 나가야 할 것이다.

치유농업의 목적은 건강회복 및 유지, 증진을 위한 사회적 비용의 절감과 농촌의 활력, 소득원의 창출을 통한 농업‧농촌의 지속가능한 성장에 있다. 이러한 치유농업의 가치는 치유농업 대상자뿐만 아니라 농 업인, 지역사회, 보건서비스 제공자 등 다양한 주체가 혜택을 얻는 데 있다. 이 연구는 치유농업의 지속 가능한 생태계 구축방안을 제시하고자 선행연구를 통해 핵심요인을 도출하여 환경생태적, 사회경제 적 편익, 지역사회발전으로 설정하였다. 또한 각각의 요인은 하위요인으로 구분하여 적합도와 중요도 를 파악하였다. 델파이 조사는 치유농업에 실무와 경험이 풍부한 연구자, 교수, 치유농가 등 전문가 15 명을 대상으로 하였는데 이 중 불성실한 답변을 제외하고 최종 12명을 대상으로 2차에 걸친 조사를 하 였다. 분석결과 치유농업의 지속가능한 생태계 구축을 위한 핵심요인을 도출하였다. 또한 측정영역과 하위요인에 대한 중요도와 적합도 분석결과 7개의 상위요인과 33개 하위요인을 선정하였다. 지역사회 의 다양한 주체와의 교류 활성화를 통해 농업, 의료, 사회, 교육 분야에서 농업의 새로운 대안으로써 치 유농업을 운영할 필요가 있다. 이를 통해 치유농업의 지속가능한 생태계 구축을 위한 정책지원과 기초 적인 방향성을 제시하였다는 점에서 의미가 있다.

농촌체험의 관심과 체험이 증가되는 상황에서 농촌체험의 지속성과 경쟁력의 확보 차원으로 서비스품질이 중요해지고 있다. 이 연구는 농촌체험을 경험한 서울지역 소비자를 대상으로 서비스품질과 고객만족, 고객만족과 추천의도 간의 관계를 분석하였다. 설문분석은 총 234부이며, 빈도분석, 신뢰도분석, 확인적 요인분석, 가설검정을 하였다. 분석결과는 다음과 같다. 첫째, 신뢰도의 크론바흐 알파값은 0.6 이상, 타당도의 요인적재량은 0.7 이상, 평균분산추출은 0.5 이상이 었다. 둘째, 확인적 요인분석의 모형적합도는, CMIN/DF, GFI, TLI, CFI, RMSEA이 전반적으로 적합하였다. 셋째, 가설검정의 결과, H1의 H1-2(유형성)와 H1-3(응답성)을 제외한 H1-1(신뢰성), H1-4(확신성), H1-5(공감성)는 고객만족 에 긍정적인 영향을 주었고, H2는 고객만족이 추천의도에 긍정적인 영향을 주었다. 따라서 농촌체험의 서비스를 이용자와 제공자 간의 상호작용으로 볼 때, 서비스품질에 대한 지속적인 개선이 필요할 것이다.

본 연구는 초등학생의 농촌체험 활동이 전반적인 만족도에 미치는 영향관계를 분석하였다. 주요 분석결과를 정리하면 다음과 같다. 첫째, 농촌체험의 참여목적은 체험활동의 의미, 부모나 친구의 권유, 숙제의 순으로 나타났다. 둘째, 농촌체험의 만족도인 종속변수와 흥미성, 다양성, 쾌적성, 친밀성의 독립변수간의 영향관계를 분석한 결과, 흥미성, 다양성, 친밀성은 채택되었지만 쾌적성은 기각되었다. 셋째, 농촌체험의 참여동기에 따라 흥미성, 다양성, 쾌적성, 친밀성은 차이가 있었다. 또한 흥미성은 주변관광과 농촌호기심, 권유, 학교숙제, 체험활동 의미의 집단 간, 다양성은 주변관광과 체험활동의 의미, 권유, 학교숙제의 집단간, 친밀성은 농촌에 대한 호기심 집단과 권유 집단간에 유의한 차이가 있었다.

대리만족권역은 2012년 농림축산식품부의 권역단위 종합정비사업계획 수립의 시범지역이며 즐거운 교육을 품은 건강한 마을 만들기의 목표를 가지고 기능별 공간구상을 중심으로 계획되었다. 권역은 대리와 호암리이며 쌀, 고구마, 고추, 율무 등이 산업의 중심을 형성하고 있다. 기본적인 공간개발의 방향은 도농교류, 교육과 문화체험을 위한 시설을 배치하여 교육을 품은 건강한 마을만들기를 주축으로 하고 있다. 주요 내용으로 기초생활기반은 도농교류센터와 독거노인 공동홈조성, 지역소득증대는 농산물 저장고와 농촌유학센터, 지역경관개선은 진입로 개선, 안내판 설치, 쉼터조성, 둘레길 조성 등이 계획되어 있다. 이러한 기능별 공간구상은 지역주민들에게 삶의 질을 높여줌과 동시에 지역자원을 활용할 경우 지역경제가 활성화될 것으로 판단된다.

Recently, interest in rural tourism for urban dwellers has increased, and rural communities are chosen as tourist destinations. Under these circumstances, the study was designed to analyze the effects of the quality of service at rural stay sites on customer satisfaction and recommendation intention. The analysis method analyzes the demographic characteristics of the survey participants and characteristics of participation in rural stay. And the quality of service for the experience of rural stay was analyzed with SERVQUAL’S five-dimensional type, reliability, assurance, responsiveness, empathy, tangible and customer satisfaction, intent of recommendation and regression. Major analysis shows that the survey subjects were found to have an average age of 41.8 years, 49 to 59 years old, and a high degree of university graduation. And as characteristic of participation, the form of company was family and relatives, the form of family meeting was many summer, the reservation was Internet, and payment by cash and card were many. As a result of the hypothesis testing, reliability, assurance, responsiveness, and empathy among the quality of service of rural stay were affected in customer satisfaction. In addition, the quality of service and the intent to recommend it were statistically significant, reliability, assurance and empathy. Therefore, it is deemed necessary to make efforts to improve service quality as the quality of service at rural stay places has relevance to customer satisfaction and recommendation intention.

The interest and participation of the rural experience is increasing as an alternative for the problems such as the decrease of the agricultural income facing the agriculture and the rural area, the decrease of the population, and the regional stagnation. The rural experience has recently been transformed into a software dimension such as programs and participation activities in the past. In addition, public awareness also positively evaluates agriculture and rural communities as the basis for supporting society and recognition of multiple functions. Furthermore, the intention of the citizen to the earnest village is increasing. The purpose of this study is to analyze the effect of rural experience and customer satisfaction of urban residents on the recognition of return to farm and rural areas. As a result of the analysis, it was found that the characteristics of rural experience had a positive effect on the farming villages by the program, the experience field and the host, and the customer satisfaction had a positive effect on the farming villages. Therefore, it is considered that a systematic approach to the rural experience is needed in the future because the experience of the rural people in the city has a positive effect on the earliest villages.

This study examined effects of service quality, reliability, responsiveness, assurance, tangibles and empathy on customer satisfaction and customer loyalty by surveying users of Jangsu Horse Riding Experience Course at a time that an interest in horseback riding experience increases. Hypothesis was tested by conducting frequency analysis and regression analysis. It was found that for service quality and customer satisfaction of horse riding experience which is hypothesis 1, all dimensions except empathy were significant. It was revealed that hypothesis 2 which customer satisfaction will have a significant influence on customer loyalty is significant. It was found that hypothesis 3 which service quality will have an influence on customer loyalty is significant except assurance of service quality. Findings of this study suggest that empathy in customer satisfaction and assurance in customer satisfaction should be improved.

This study identified the impact of the service quality of local food stores on customer satisfaction and revisiting intention of the customers as the interest into local foods is increasing. The main outcomes are as follows: First, many of the respondents said that they use the local food stores based on the trust in the origin of the products and good quality. Second, reliability and validity were suitable for factor analysis and the correlation had a positive (+) directivity. Third, reliability, assurance, empathy and tangibles were analyzed to have a positive (+) impact among the 5 aspects of service quality except for responsiveness. Fourth, customer satisfaction had a positive (+) impact on the intention to revisit the local food stores, and reliability, assurance and empathy had a positive (+) impact on revisiting intention at the statistical significance level except for responsiveness and tangibles among the 5 service quality aspects. Therefore, it is thought to be required to keep having interests into service quality to gain a competitive edge as a sustainable management system since the service quality of local food stores has impacts on customer satisfaction and intention to revisit.

This study aimed to analyze factors of importance and performance picked by customers of Bibijeong, a farm restaurant operated by the local community of Wanju-gun. Major points include: Recognition paths mostly were word of mouth and mass media, types of visit were in the company of friends, family members or work colleagues, and purposes of visit included consumption of meal and identifying features of the restaurant. Secondly, factor analysis showed that level of facility, atmosphere/cleanness, diversity of menu, employees, ingredients and network. The Cronbach Alpha coefficient was +0.6. Thirdly, average of importance of factors was 3.861 while average performance was 3.429. IPA analysis showed that employee(communication, customer contact) in the first quadrant proved the need for fast improvement through training. Atmosphere/cleanness (interior atmosphere, table clean, kitchen cleanliness, clean dishes, interion design) and employee(proficiency, menu recognition), foodstuff(freshness, origin, safety) in the second quadrant showed that the marketing strategy of improvement as well as maintaining current status is needed, including regular training and hygiene inspection. The third quadrant contains facilities(disability, baby, fire protection) and food menu(food packing, various menu, creative menu, menu description), network(village economic links), which showed the need for gradual improvement. The forth quadrant contains network(sights’s near contains. The results so far can be summed into the statement that overcoming the basic functionality of providing meals and linking the restaurant with local attractions and local economy would be need, as well as building up the image of unique farm restaurant with local features, so that Bibijeong can serve as the centerpiece of community and foundation of exchange with other areas.

In this study, the relative importance for the perception of managers on the comprehensive rural village development projects was evaluated using the AHP method. The fields for evaluation were 4 fields including human relationships, working conditions, work compensation and work burnout. Also, the relative importance for the perception of managers and priority order were analyzed through 15 evaluation items. The analysis result shows that the human relationships among 4 fields were regarded as the most important field, followed by work compensation, working conditions and work burnout. Also, the relationship with the chairperson for the human relationships, continuity of employment for the working conditions, salary for work compensation, and mental stress for work burnout were considered respectively as the most important item. Also, salary among all evaluation items was considered as the most important item for the relative importance, followed by continuity of employment, relationship with village residents and mental stress. However, work load, consulting firms, impersonal treatment and the relations between the administration showed relatively low importance and priority order. It is considered that this analysis result will be used as important preliminary data for establishing the role of manager in the comprehensive rural village development project.

This study analyzed the recognition of local residents surrounding farmland conversion area. The details of the survey on the residents included recognition of farmland conversion, the usage and reason of farmland conversion in the surrounding area, impacts of farmland conversion on the local region and agricultural production, and change in farmland prices. According to the analysis, the aging of the local residents progressed, and the ratio of farming population was high in the case study area. There were many warehouse facilities and small scale factories in terms of farmland conversion in the case study area, due to the surrounding area characteristics of industrial complex and relatively cheaper land prices. The farmland conversion affected the local area and residents both positively and negatively, and the surrounding area's land prices rose. The policy implications, based on the findings in this study, indicate the following need to be carried out: the consolidation of action on farmland pollution upon farmland conversion, review of planned collective conversion mode, and return of the land price hike profits to the affected local area and residents. Actually, farmland conversion should be conducted, after a comprehensive and systematic review, because it affects the local area and residents in a complex way.

This research analyzed the effects of satisfaction factors of rural experience of city dwellers. The main research results are summarized as follows. The selection attributes for the rural experience of urbanites were divided into their interests into the programs, variety of the programs and convenience of the facilities. According to the multiple regression analysis, interests into the programs had impacts on the level of satisfaction. The types of rural tourism had statistical relevance with people’s interests into the programs, convenience of the facilities and variety of the programs. In addition, those at the age of 40 to 50 reported higher satisfaction in their interests of the programs and convenience of the facilities among the general attributes of the respondents. In occupation, office workers had higher satisfaction in their interests into the programs while homemakers were more satisfied than others in convenience of the facilities and variety of the programs. When it comes to the monthly family income, those in the group who earn 2 to 3 million won a month had higher satisfaction in terms of convenience of the facilities and variety of the programs.