The purpose of this study is to apply physiognomic judgement that judges character according to face types to marketing and sensibility engineering, and to analyze the difference of the purchasing behavior, the sensibility, and the character according to face and eyebrow types. The questionary result showed the facts that there are a lot of differences according to face types and eyebrow types. In particular, there are opposite inclination between the reverse-triangle and the tetragon face in purchasing behavior, and the rectangular and the tetragon face in the sensibility about the passenger car. And there are the opposite inclination between the man with risen eyebrow and declined eyebrow in sensibility on the passenger car and in character. The result of this study was that face type was related to purchasing behavior and character, and eyebrow type was connected with sensitivity and character.

Abstract 
1. 서론 
2. 연구방법 및 절차 
3. 이론적 배경 
4. 분석결과 
5. 결론 
참고문헌

• 김수동 | Soo Dong Kim
• 김정식 | Jung Sik Kim