Recently, Avatar business has in favor on the internet and lots of profit has been increasing. In this study, we apply evaluation criteria for clothing purchase to Avatar, and try to find out the differences of the evaluation criteria by the age and sex. There are many forms in the evaluation factors for purchasing clothes of Avatar by categorizing into five primary factors with statistical tool among them. At this point, future research should use these results for the area of the customer management and marketing in Avatar business on the internet.

Abstract
 1. 서 론
 2. 아바타 의류구매 평가 기준
 3. 실 증 연 구
  3.1 평가기준 설문지 작성
  3.2 연구대상 및 자료수집
  3.3 자료분석
  3.4 결 과 분 석
 4. 결 론
 참고문헌

• 최성운
• 임인섭