The dual processes of cognition and affect impact consumers’ choice of sharing economy-based experiential tourism. Prior knowledge of sharing economy technologies and favourable attitude toward sharing economy impact consumers’ intention to adopt a peer-to-peer experiential tourist service. Data from 150 respondents and OLS and OLogit analyses supported the hypothesis.

ABSTRACT
 INTRODUCTION
 BACKGROUND LITERATURE
  Sharing Economy
  Experience-based tourism
  Concurring Affect and Cognition Routes to Decision Making
 CONCEPTUAL FRAMEWORK AND HYPOTHESIS DEVELOPEMENT
 METHODOLOGY
  Data Collection and Sample
  Measures
 RESULTS
  Data analysis and hypotheses testing
 CONCLUSION

• K. Aso(Akita International University, USA)
• H. Nakagawa(Akita International University, USA)
• F. Sussan(Akita International University & University of Phoenix, USA)