The authors propose that consumers’ shopping styles influence online perceived benefits and risks in online shopping. An empirical test of the models provide support for the majority of the hypothesized relationships and a better understanding of the effects of consumers’ shopping on perceived benefits and risks in online shopping.

ABSTRACT
 INTRODUCTION
 LITERATURE REVIEW
 RESEARCH HYPOTHESES
  Hypothesis 1
  Hypothesis 2
  Hypothesis 3
  Hypothesis 4
  Hypothesis 5
  Hypothesis 6
  Hypothesis 7
 METHODOLOGY
  Procedure and Sample
  Questionnaire Design
  Statistical Tools
  Findings
 CONCLUSIONS
 LIMITATIONS AND SUGGESTIONS FOR FUTURE RESEARCH
 REFERENCES
 Appendix

• Georgios Papalazaridis(University of Macedonia, Greece)
• Leonidas Hatzithomas(University of Macedonia, Greece)
• Thomas Fotiadis(Democritus University of Thrace, Greece)
• Sofia Anastasiadou(University of Western Macedonia, Greece)