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ASSESSING THE INFLUENCE OF COUNTRY OF ORIGIN LABELLING INITIATIVES ON BOYCOTTING INTENTION: DOES A BOYCOTTING INTENTION EXPAND TO LINKED REGIONS?
초록
This study addresses the boycott spillover phenomenon in the context of linked regions/countries. The study evaluates the extent to which new labelling initiatives would lead to boycott expansion to linked regions. The study results provide evidence to the spillover effects and highlight the role played by various factors.
목차
ABSTRACT
Introduction
Literature review
Country-Of-Origin (COO)
Country-Of-Origin Labeling
Antecedents of Boycott Spillover
Animosity and Perceived Punishment as Boycott-Participation Triggers
Ethnocentrism and Economic Threat as Promoters of Boycott-Participation
Expanding Boycotts to Linked Regions/countries: The Spillover Effect
Country Image: The Influence of Technology and Political Dimensions
APPLICATION
METHODOLOGY
Data Analysis and Hypotheses Test
FINDINGS
DISCUSSION
CONCLUSION
IMPLICATIONS
References
Introduction
Literature review
Country-Of-Origin (COO)
Country-Of-Origin Labeling
Antecedents of Boycott Spillover
Animosity and Perceived Punishment as Boycott-Participation Triggers
Ethnocentrism and Economic Threat as Promoters of Boycott-Participation
Expanding Boycotts to Linked Regions/countries: The Spillover Effect
Country Image: The Influence of Technology and Political Dimensions
APPLICATION
METHODOLOGY
Data Analysis and Hypotheses Test
FINDINGS
DISCUSSION
CONCLUSION
IMPLICATIONS
References
저자
