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IMAGE INTERACTIVITY TECHNOLOGY AND ENGAGEMENT ON ONLINE EXPERIENCE ON HOTEL WEBSITES: PERSONAL TRAITS’ MODERATING ROLE
초록
We aim to determine the level of Image Interactivity Technology which can create an optimal engagement on the online consumer’s experience while surfing on hotel websites. Our model includes three personal traits as moderating variables and will be tested through a mixed approach (i.e. experiment, interview and questionnaire).
목차
ABSTRACT
Introduction
Theoretical background
State of flow
Research hypothesis
Informative value – state of flow
Moderating variables
Methodology
Academic and managerial implications
References
Introduction
Theoretical background
State of flow
Research hypothesis
Informative value – state of flow
Moderating variables
Methodology
Academic and managerial implications
References
저자
