Public transportation companies often classify customers into only two classes, i.e. first and second class. This segmentation largely ignores travelers’ needs and may leave heterogeneity within classes. Using a discrete choice experiment, this work investigates if the introduction of dedicated sections based on travelers’ characteristics can provide them additional value.

ABSTRACT
 Introduction
 Methodology
  Survey Design
  Choice Design
  Out-group derogation
  Model Specification
 Results
 Conclusions
 References
 APPENDIX

• Salvatore Maione(Università della Svizzera italiana, Switzerland)
• Lisa Maria Schiestel(University of Lucerne, Switzerland)
• Reto Hofstetter(University of Lucerne, Switzerland)