Green crowdfunding – fundraising for green initiatives – has become a growing source of alternative finance for sustainable entrepreneurs. The current paper explores the business model of green crowdfunding from three perspectives, i.e. funders, founders and platform. We pay special attention to how green crowdfunding extends consumers‘ involvement in sustainable economy.

• Natalia Maehle(Western Norway University of Applied Sciences, Norway)
• Ingeborg A. Kleppe(Norwegian School of Economics, Norway)
• Natalia Drozdova(Norwegian School of Economics, Norway)