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Product-Service Business concept design: A case study of augmented reality - Head Mounted Display

제품-서비스 통합 비즈니스 개념 설계: 증강현실기기-헤드 마운트 디스플레이 사례연구

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  • URLhttps://db.koreascholar.com/Article/Detail/353387
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한국산업경영시스템학회 (Society of Korea Industrial and Systems Engineering)
초록

Recently, Product-Service System(PSS) is a rising paradigm that enables integration between products and services offering. Also, academic interests for product-service design using the house of quality (HOQ) have been emerged. the engineering characteristics of the HOQ are usually extracted by experts. However, as the new technologies were merged, it was difficult to find the optimum expert for extracting the engineering characteristics in the fusion technology. Therefore, this paper applies the topic modeling technique using patent data to extract the engineering characteristics which considers not only products features but also services characteristics. Also, a case study demonstrates the usefulness of our approach with augmented reality-head mounted display. It was conducted to make the HOQ with distinct four steps. First, the customer needs were collected through the latest device review from website and grouped into the representative customer needs. Second, the engineering characteristics of the augmented reality-head mounted display were extracted by using the US patent data of augmented reality head mounted display through the topic modeling technique. Third, the correlation degree of product - service characteristics was drawn by using the extracted topic’s cosine similarity. Finally, the relationship matrix of customer needs and engineering characteristics was filled with experts. After which we suggest product-service business concepts from HOQ. Main advantage is appeared from the result of this research paper is that it can provide the business concepts of the integrated product-services to reflect the customer requirements. This business concepts are utilized for the early phase in R&D planning.

목차
1. 서론
 2. 이론적 배경
  2.1. PSS (Product-Service System)
  2.2. 특허정보
  2.3. HOQ (House of Quality)
 3. 연구방법 및 절차
  3.1 제품-서비스 HOQ
  3.2 제품-서비스 HOQ 작성 절차
 4. 사례연구
  4.1. 증강현실
   4.1.1. 증강현실 HMD 기술
   4.1.2. 증강현실 HMD 서비스
  4.2. 고객 요구사항
   4.2.1. 고객요구사항 중요도
  4.3. 기술 특성 데이터 수집
   4.3.1 기술 특성 데이터 분석
 5. 결론
 Acknowledgement
 참고문헌
저자
  • 임상우(한양대학교)
  • 최경현(한양대학교)