The purpose of this study is to identify the factors affecting intention to use blog. Especially, The factors such as subject norm, perceived enjoyment, self-efficacy are individual characteristics to identify in this study. Also, Technology Acceptance Model(TAM) that has been widely used to predict the end-user's acceptance of a new technology is adopted for the study.
A model with individual characteristics (subject norm, perceived enjoyment, and self-efficacy) and Technology Acceptance Model variables (perceived ease of use, and perceived usefulness) were used to explain intention to use blog. The suggested model has been empirically tested with questionaries. The result shows that individual characteristics such as perceived enjoyment and self-efficacy and factors of technology acceptance model have significant impact on users' intention using blog.

1. 서 론
 2. 관련연구
  2.1 블로그
  2.2 기술수용모델
 3. 연구의 설계
  3.1 연구 모형
  3.2 연구 가설
  3.3 설문의 구성 및 분석방법
 4. 실증분석
  4.1 블로그의 사용현황 분석
  4.2 측정도구의 실증 분석
  4.3 연구가설의 검증
 5. 결 론
 참고문헌

• 박천웅(인천대학교 대학원 경영학과) | Cheon-Woong Park
• 김준우(인천대학교 경영학부) | Jun-Woo Kim
• 김연수(인천대학교 산업경영공학과) | Yon-Soo Kim