We demonstrate that art appreciation enhances positive self-concepts, which induce abstract mind-sets and, in turn, endorsements of cultural diversity. Advertisements of a product that feature art and contain embedded ideas about cultural diversity enhance intentions to purchase that product. Furthermore, appreciating artwork increased endorsements of cultural diversity for individuals with positive self-concepts.

ABSTRACT
 INTRODUCTION
 THEORETICAL BACKGROUND
  Positive Self-Concept and Endorsement of Cultural Diversity
  The Effect of Abstract Mind-sets on Endorsement of Cultural Diversity
  Hypotheses
 STUDY 1
 STUDY 2a
 STUDY 2b

• Donghwy An(Hongik University)
• Boram Lee(Hongik University)
• Nara Youn(Hongik University)