Study on Message Strategy of Company Advertisement during Crisis

Kim Hansuk

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Study on Message Strategy of Company Advertisement during Crisis

Kim Hansuk

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/355573

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International Journal of Ondol

Vol.4 No.1 (2009.12)
pp.1-8

국제온돌학회 (International Journal of Ondol)

Ⅰ. Introduction
  A. Questions & Issues
  B. Purpose
Ⅱ. Main Body
  A. Crisis Management Communication
Ⅲ. Subjects & Methods
  A. Subjects
  B. Methods & Analytical Result
  C. Analytical Result from Subject 3
Ⅳ. Conclusion & Suggestion
  A. Summary & Discussion
  B. Limitations & Suggestions
References

저자

Kim Hansuk(Ph. D Course, Department of Mass Communication, Kwangwoon University)

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