The purpose of this study is to describe how nature-based ecotourism motivation of ecotourists influences destination image and satisfaction of ecotourists. In order to achieve the above purposes, the study carried out a literature study and an empirical analysis. Based on the obtained data through the literature study, the study designed a model for the empirical study. The results of this study are as follows. First, returns to nature, knowledge. fitness and escape as ecotourism motivation of ecotourist had a positive effect on each ecotourism destination image, such as cognitive and affective image. However, effect of novelty on cognitive image for destination had not significant results. Second, ecotourism destination image, such as cognitive and affective image, had a positive effect on ecotourism satisfaction of ecotourists. The results of the article provide implications for strategies for promoting ecotourism destination and suggest some guidelines for the eco-education of tourists.

Abstract
 1. 연구의 필요성과 목적
 2. 이론적 고찰
  2.1. 생태관광의 동기
  2.2. 생태관광지 이미지 및 생태관광객의 만족
  2.3. 변수 간의 관계
 3. 분석 결과
  3.1. 조사의 표본 설계 및 자료 수집
  3.2. 설문지의 구성과 자료 분석 방법
  3.3. 측정 모델의 적합성 검증
  3.4. 연구 가설 검증결과 및 해석
 4. 결론
 REFERENCE

• 이리우(경북대학교 경영학부) | Riu Lee (Dept. of Business Administration, Kyungpook National University)
• 이수형(경북대학교 경영학부) | Soo-Hyung Lee (Dept. of Business Administration, Kyungpook National University) Corresponding author
• 문선정(경북대학교 경영학부) | Sun-Jung Moon (Dept. of Business Administration, Kyungpook National University)