논문 상세보기

A Study on the Synergistic Effects of Online and Offline Integration Performance of Rainbow Shares

  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/357963
서비스가 종료되어 열람이 제한될 수 있습니다.
한중경제문화연구 (Korea-China Economic & Cultural Review)
한중경제문화학회 (Korea-China Economic & Cultural District Association)
초록

In the new era of rapid development of e-commerce and increasingly convenient mobile payment, the online and offline business model is increasingly becoming an important direction for the transformation and upgrading of retail enterprises, affecting the management and investment decisions of retail enterprises. Whether online and offline integration has a synergistic effect on physical retail enterprises remains to be seen. This paper analyzes and evaluates the performance of online and offline integration of Rainbow Shares by using the catastrophe progression method combined with the entropy method. The combination of these two methods provides new ideas for research in retail development.

저자
  • Shen Linlin(Sinopec Fuel Oil Sales Co. Ltd.)
  • Wang Tong(Business School, Shandong Normal University) Corresponding Author