Trade and investment and consumption are the three important engine of economic growth. In 2016, the contribution rate of consumption of China's economic growth reached 64.6%, more than 33 trillion yuan, the total retail sales of social consumer goods consumption has become the first constitution of the national economic growth. This marks, China has entered the consumption boom at the same time also means that China Daily chemical market has entered a rapid growth of the golden age, daily chemical industry usher in a new round of major development machine pedantic. Under the new situation, to a strong rise of local brands from its former glory, and how in foreign trade brand market competition, how to embody fully respect on consumption subject and how to obtain competitive advantage, comprehensive this faster growth in promoting consumption and promoting the development of the globalization of domestic brands, no doubt is of great strategic significance and realistic significance.

• Feng Zhen(Woosuk University)