Red mud is a waste generated by the aluminium industry, and its disposal is a major problem for this industry. Red mud has a reddish-brown color and superfine particle characteristics. So, it can be a promising pigment admixture for concrete industry. An experimental study was conducted to investigate the potential use of red mud in color concrete. The micro structures of red mud and iron oxide pigment such as porosity, pore size distribution, diameter of particle were analyzed with the aid of SEM, X-ray diffraction(XRD), and the infrared absorbance. Tests on physical properties of color concrete, such as strength, slump, early shrinkage crack patterns, and color characteristics were carried out and the results were reported in this paper.