논문 상세보기
pp.37-52
Busan is a representative of ocean cities in South Korea, which attracts many Chinese tourists. As a number of Chinese tourists increase, Chinese tourists’ evaluations of sightseeing resources in Busan appear extremely important. However, there are few researches on Chinese tourists’ evaluations of sightseeing in Busan. The purpose of this paper is to analyze Chinese tourists’ evaluations of Busan tourism. Chinese tourists who travel to Busan are chosen as research objects and several aspects including marine, fisheries and general tourism are investigated to evaluate the tourists’ overall satisfaction of the tourism in Busan. IPA analysis, factor analysis multiple regression analysis are used for the research.
The results are as follows. Chinese tourists’ evaluations of the importance and performance level of variables on Busan tourism were significantly different (total 19 of 25 variables) and the performance was lower than importance. This means the outputs of the various Busan tourism elements do not live up to their expectations. The findings show that Chinese visitors have high satisfaction on infrastructures of fisheries tourism (e.g. cleanness of aquatic product tourism facilities and sanitary state on fishery products), but low satisfaction in terms of the contents (e.g. unique cooking method experience of seafood and traditional seafood cooking consumption). The factors of fisheries tourism (e.g. product services of fisheries tourism and the attractiveness of seafood in Busan) never affect their satisfaction and intention to revisit and recommend the city.
Ⅰ. 서 론
Ⅱ. 이론적 배경 및 선행연구
1. 해양관광
2. 수산관광
3. 비 해양ㆍ수산관광
4. 중국관광객의 해양·수산관광
Ⅲ. 연구대상 및 방법
1. 연구대상 및 기간
2. 설문지 구성과 통계처리
Ⅳ. 실증분석
1. 부산 관광 변수에 대한 중요도-만족도 차이
2. IPA 매트릭스 분석
3. 부산관광 변수의 만족도와 전반적 만족도·추천의도·재방문의도의 관계
Ⅳ. 결 론
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