In 1929, an American businessman wanted to put Mickey's image on a child's sketch pad, and since then, many animation companies have extended their work to commercial areas, promoting the advancement of their own industries. Since 1955, Disney has instilled its animated scenes, characters, and magic into the amusement parks in the United States, Japan, France, China's Shanghai and Hong Kong to build large-scale paradises. These parks contain several cartoon merchandise stores, in addition to catering and hotel services. Revenue from Disneyland theme parks currently comprise of 70% of Disney group's profits. Disney relies upon the influence of its own products and the development strategy of creative diversified merchandise. Disney is among the forefront of world-class entertainment media enterprises, and has become one of the hallmarks of the globalization of American culture.

I. Overview of American anime and Merchandise
 Ⅱ. The Rise of Disney Cartoon Toys and Their Design and Operation
 III. Disney Anime Merchandise Examples
 Ⅳ. Conclusion
 REFERENCES
 ABSTRACT

• Song Xiaoli(Shool of Digital Media, Jiangnan University of China)
• Jacob Swing(School of Digital Media, Jiangnan University) Corresponding Author