In recent dates, Internet advertising effects are expanded by the steep increment of the Internet users and the extension of the advertising market will be accelerated through Internet. This paper indicates the importance of Internet advertising and suggests the solution of a network advertising service. The system Is divided into an Advertise Server, an Advertiser and a Web Publisher. This study proposes both the collection and the analysis of traffic data in real time. Also, the banner advertising frames are smoothed for the impression using the solution for the banner exchange engine and are developed using various impression methods, that is, Fixed/variable Banner, Scheduling Banner, Multi-Impression Banner, and Frame Remote Control to increase the advertising effect. And then to increase the advertising effect web publisher, which is specialized in lottery site, is constructed using the network advertising service and various advertising technology.

Abstract
 1. 서론
 2. 연구 목적 및 내용
 3. 광고효과의 극대화를 위한 광고노출 방식
  3.1 고정 및 변동 배너광고
  3.2 배너 교환 광고
  3.3 스케쥴링 배너광고
  3.4 다중노출 배너광고
  3.5 자료의 수집 및 분석
 4. 광고 서비스의 구축
 5. 결론
 참고문헌

• 이희남 | Hee-Nahm, Lee
• 이창호 | Chang-Ho, Lee
• 이공섭 | Gong-Seop, Lee