Situation to develop Kyonggi Province area to universal tourist attraction area keeping in step with national large size event holding such as sun of Korean visit with opening a port of the In-chon International airport, the world ceramics Expo, World Cup was made up. Growth possibility is big to culture tourism resources and representative tourist resort of the Korea that use view of nature photon circle properly such as ceramics that target area possesses. Area development plan through growth possibility should be arranged to international ceramics production complex and distribution complex. Therefore, plan analyzing future district theme establishment and strength in priority via past and present of target area.

Abstract
 1. 서론
 2. 도자기 관광마케팅 계획 
  1) 관광마케팅 계획의 기본방향 설정 
  2) 관광마케팅 계획수립과 관리 방향
  3) 마케팅 전략수립 과정
 3. 세분시장 계획 및 포지셔닝 전략
  1) 표적시장 선정
  2) 포지셔징 전략
 4. 일본의 관광마케팅
 5. 결론

• 김창식
• 양광모
• 전현정
• 강경식