In this report, we provide the focus on suggesting a method of estimating and measurement of CBM(Customer Behavior Model). Through the use of internet, a new trend of business for e-CRM on B2C Web Site known as EC has emerged. The purpose of this study is to identify the relationship between the customers of a shopping mall and CBM characteristics. It can be used to gain a better understanding of customers. From this we can determine trends, and so refine business toward customer's needs and target new products to particular customer groups. Result shows that there is a significant relationship between the customers pattern of shopping mall and CBM, CVM(Customer Visit Model).

Abstract
 1. 서론
 2. 연구모델
 3. Log 파일과 통계 데이터와의 차이점
 4. 연구방법
  4.1 GetSessions 알고리즘
  4.2 GetCBMGs 알고리즘
  4.3 GetCVMs 알고리즘
 5. 결과
 6. 참고문헌

• 서장훈 | Seo Jang Hoon
• 심상용 | Shim Sang Yong
• 유웅재 | Yoo Woong Jae