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As well as the development of the measurement of service quality, various kinds of service measurements are also being developed. Especially the mobile telecommunication service being representative to the mobile telecommunication company would be the mostly developed area. Its development can be understood along with the development of the telecommunication companies as well as cellular companies, not only the service alone. It is a differentiated phenomenon in the current research, such as the organic influence between the service quality and product. Of course there are such products placed on sale and enjoyed the common service, but at present there is another case that the product is on the market exclusively with the mobile company in here. This article is to estimate service efficiency for Mobile Communication and Cellular company. In this paper, We tried to measure the service quality and overall satisfaction by using Data Envelopment Analysis(DEA), degree of combination and top2box which is a little bit different methodology from traditional ones. This paper uses CCR model in DEA to measure service efficiency in the Mobile Communication.
1. 서론
2. 이론적 배경
2.1 서비스 품질에서의 효율성 평가의 필요성
2.2 서비스 품질에 관한 연구
2.3 효율성 측정에 관한 연구
3. 연구방법
3.1 연구모형 설계 단계
3.2 투입요소와 산출요소의 분석
3.3 DEA 모형의 분석
3.4 이동통신-제조업체-사용기간에 따른 효율성 분석
5. 결론 및 제언
6. 참고문헌
