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SUSTAINED PARTICIPATION IN VIRTUAL COMMUNITIES FROM A SELF-DETERMINATION PERSPECTIVE

Zhe Zhang
  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/372401
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
pp.1-2
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
sustained participationself-determination theoryvirtual community identificationbasic psychological needscommunity artifacts
저자
  • Zhe Zhang(Fudan University, P. R. China)
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