ANALYSING TRADEMARK AND SOCIAL MEDIA IN THE FASHION INDUSTRY: TOOLS THAT COULD REALLY MAKE A DIFFERENCE FOR - koreascholar

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ANALYSING TRADEMARK AND SOCIAL MEDIA IN THE FASHION INDUSTRY: TOOLS THAT COULD REALLY MAKE A DIFFERENCE FOR

Laura Rienda-García, Lorena Ruiz-Fernández, Lindsey Drylie Carey, Louise Mc Bride

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/372405

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Global Fashion Management Conference

2019 Global Fashion Management Conference at Paris (2019.07)
pp.14-16

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

초록

Introduction
Theoretical Development
Research Design
Result and Conclusion

키워드

SMEs fashion industry trademark social media performance internationalization.

목차

Introduction
Theoretical Development
Research Design
Result and Conclusion

저자

Laura Rienda-García(Universidad de Alicante, Spain)
Lorena Ruiz-Fernández(Universidad de Alicante, Spain)
Lindsey Drylie Carey(Glasgow Caledonian University, Scotland)
Louise Mc Bride(Glasgow Caledonian University, Scotland)

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