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THE EFFECT OF AR (AUGMENTED REALITY) ON PURCHASE INTENTION OF BEAUTY PRODUCTS: THE MEDIATING ROLES OF VIVIDNESS, INTERACTIVITY, AND CONTROL

Jeong-Bin Whang, Boreum Choi, Ji Hee Song, Jong-Ho Lee
  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/372406
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
p.17
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
AR (Augmented Reality)telepresencevividnessinteractivitybehavioral controlcognitive control
저자
  • Jeong-Bin Whang(Korea University, Republic of Korea)
  • Boreum Choi(University of Seoul, Republic of Korea)
  • Ji Hee Song(University of Seoul, Republic of Korea)
  • Jong-Ho Lee(Korea University, Republic of Korea) corresponding author
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