THE EFFECT OF AR (AUGMENTED REALITY) ON PURCHASE INTENTION OF BEAUTY PRODUCTS: THE MEDIATING ROLES OF VIVIDNESS, INTERACTIVITY, AND CONTROL - koreascholar

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THE EFFECT OF AR (AUGMENTED REALITY) ON PURCHASE INTENTION OF BEAUTY PRODUCTS: THE MEDIATING ROLES OF VIVIDNESS, INTERACTIVITY, AND CONTROL

Jeong-Bin Whang, Boreum Choi, Ji Hee Song, Jong-Ho Lee

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/372406

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Global Fashion Management Conference

2019 Global Fashion Management Conference at Paris (2019.07)
p.17

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

AR (Augmented Reality)telepresence vividness interactivity behavioral control cognitive control

저자

Jeong-Bin Whang(Korea University, Republic of Korea)
Boreum Choi(University of Seoul, Republic of Korea)
Ji Hee Song(University of Seoul, Republic of Korea)
Jong-Ho Lee(Korea University, Republic of Korea) corresponding author

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