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THE ROLE OF FASHION BLOGGER CREDIBILITY, HOMOPHILY AND ENGAGEMENT ON FOLLOWERS’ INTENTIONS TO BUY FASHION PRODUCTS. RESULTS OF A BINATIONAL STUDY.
Giada Mainolfi, Donata Tania Vergura
- 언어ENG
- URLhttps://db.koreascholar.com/Article/Detail/372407
3,000원
키워드
blogger credibilityengagementhomophilye-WOMpurchase intention
목차
Introduction
Theoretical Background and Research Model
Research Design
Result and Conclusion
References
Theoretical Background and Research Model
Research Design
Result and Conclusion
References
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