GETTING UP CLOSE AND PERSONAL: THE USE OF SOCIAL MEDIA BY ONLINE FASHION RETAILER CEOS - koreascholar

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GETTING UP CLOSE AND PERSONAL: THE USE OF SOCIAL MEDIA BY ONLINE FASHION RETAILER CEOS

Bin He, Yoon-Jung Lee, Yoori Chae

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/372408

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Global Fashion Management Conference

2019 Global Fashion Management Conference at Paris (2019.07)
pp.22-26

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

social media online fashion retailer CEO image attitude toward the retailers purchase intention

목차

Introduction
Hypothesis Development
Method
Results
Discussion
References

저자

Bin He(Korea University, Republic of Korea)
Yoon-Jung Lee(Korea University, Republic of Korea)
Yoori Chae(Korea University, Republic of Korea)

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