MAKE ME THINK OR TELL ME A STORY: THE EFFECT OF CATEGORYINTEREST, NEED FOR COGNITION, AND TRANSPORTATION TENDENCY IN SOCIAL MEDIA ADVERTISING - koreascholar

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MAKE ME THINK OR TELL ME A STORY: THE EFFECT OF CATEGORYINTEREST, NEED FOR COGNITION, AND TRANSPORTATION TENDENCY IN SOCIAL MEDIA ADVERTISING

Kaptceva Valeriia, Felicia Caitlin, Nara Youn

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/372409

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Global Fashion Management Conference

2019 Global Fashion Management Conference at Paris (2019.07)
pp.27-28

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

social mediamanipulative intenttransportationanalyticholisticstorytelling

목차

Introduction
Theoretical Development
Results and Discussion
References

저자

Kaptceva Valeriia(Hongik University, Republic of Korea)
Felicia Caitlin(Hongik University, Republic of Korea)
Nara Youn(Hongik University, Republic of Korea)

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