EXAMINING THE EFFECTIVENESS OF FASHION MARKETING ON SOCIAL MEDIA: AN EXPERIMENT ON INFLUENCER’S REPUTATION, POST TYPE, AND ONLINE EWOM VALENCE - koreascholar

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EXAMINING THE EFFECTIVENESS OF FASHION MARKETING ON SOCIAL MEDIA: AN EXPERIMENT ON INFLUENCER’S REPUTATION, POST TYPE, AND ONLINE EWOM VALENCE

Jie Meng, Yik Shun Ma

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/372411

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Global Fashion Management Conference

2019 Global Fashion Management Conference at Paris (2019.07)
p.35

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

REAN model account reputation producer-generated content user-generated content eWOM

저자

Jie Meng(Loughborough University, London, U.K)
Yik Shun Ma(Oxford Brookes University, Oxford, U.K.)

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