CONSPICUOUS CONSUMPTION IN EMERGING MARKETS: A SOCIAL IDENTITY THEORY PERSPECTIVE - koreascholar

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CONSPICUOUS CONSUMPTION IN EMERGING MARKETS: A SOCIAL IDENTITY THEORY PERSPECTIVE

Aniruddha Pangarkar

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/372415

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Global Fashion Management Conference

2019 Global Fashion Management Conference at Paris (2019.07)
pp.51-55

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

luxury fashion goods conspicuous consumption social identity group affiliation low-income groups self-esteem materialism

목차

INTRODUCTION
HYPOTHESES
CONCLUSION AND MANAGERIALIMPLICATIONS
References

저자

Aniruddha Pangarkar(MICA, India)

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