HOW SOCIAL DISTANCE SHOWN IN A SOCIAL MEDIA CRAFTSMANSHIP VIDEO EFFECTS LUXURY BRAND EXPERIENCES - koreascholar

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HOW SOCIAL DISTANCE SHOWN IN A SOCIAL MEDIA CRAFTSMANSHIP VIDEO EFFECTS LUXURY BRAND EXPERIENCES

Jung Eun Lee, Song-Yi Youn

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/372417

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Global Fashion Management Conference

2019 Global Fashion Management Conference at Paris (2019.07)
p.58

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

luxury branding construal level theory craftsmanship social distance social media

저자

Jung Eun Lee(Virginia Tech, USA)
Song-Yi Youn(University of Arkansas, USA)

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