MODERATE EFFECTS OF NEGATIVE EMOTIONS IN BRAND LOVE - koreascholar

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MODERATE EFFECTS OF NEGATIVE EMOTIONS IN BRAND LOVE

Paula Rodrigues, Paula Costa, Marta Quaresma, Miguel Las Casas

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URLhttps://db.koreascholar.com/Article/Detail/372418

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Global Fashion Management Conference

2019 Global Fashion Management Conference at Paris (2019.07)
pp.59-62

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

negative emotions toward brands brand identification brand social responsibility brand love accessories luxury brand

목차

Introduction
Theoretical Development
Research Design
Results and Conclusion
References

저자

Paula Rodrigues(Lusíada University North, Porto, Portugal)
Paula Costa(REMIT, Porto, Portugal)
Marta Quaresma(Lusíada University North, Porto, Portugal)
Miguel Las Casas(Lusíada University North, Porto, Portugal)

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